How Carlos - Aromely built this send — a discount led email shipped as product hero on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Stefano - Aromelyflow
Offer
15% off
Voice warmth
0.75
Sent
Tue · 9am
Format
Product hero
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 10.6% when it discounts).
Voice warmth 0.68 for Carlos - Aromely vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Home Ambiance
Hero headline
Hey, your 15% expires tonight
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now before it expires”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“Transform your home into that 5-star hotel sanctuary you've been dreaming of.”efficacy · unsubstantiated
Products featured
Aromely home fragrancehero
Kujola
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