How ARQUISTE Parfumeur built this send — a social media follow email shipped as editorial / long-form on Friday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: ARQUISTE Parfumeurcampaign
Offer
Full price
Voice warmth
0.72
Sent
Fri · 4pm
Format
Editorial / long-form
How this send compares
When ARQUISTE Parfumeur does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for ARQUISTE Parfumeur vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Media Follow
Creative format
Editorial / long-form
Story-led, magazine-style layout for education and brand-building.
Secondary theme
—
Single-theme send.
Hero headline
Discover @Arquiste on our social media channels
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Join us!”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
Kujola
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