How Art of Skin Care built this send — a social proof email shipped as user-generated on Friday at 12pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.74 for Art of Skin Care vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
The Glow Is Real. So Are the Reviews.
Emotional appeal
trust
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 5, 2001
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Oh My Glow Serum makes my skin glow and look absolutely incredible”social proof · unsubstantiated
“Hydrinity Vivid Brightening Serum truly brightens dark spots and evens out the skin tone”efficacy · unsubstantiated
“Sunforgettable Total Protection Glow is a true staple in my makeup routine”social proof · unsubstantiated
“Art of Skin Care has become one of the most trusted destinations for professional skincare”ranking · unsubstantiated
Products featured
Le Mieux Oh My Glow Serumbestseller
Hydrinity Vivid Brightening Serumbestseller
Colorescience Sunforgettable Total Protection Face Shield Glow SPF 50bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.