How Arumi Korean Cosmetics built this send — a welcome offer email shipped as mixed / modular on Tuesday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Arumi Korean CosmeticsflowPreheader: “10% OFF + envío gratis en tu primera compra. Los mejores productos coreanos te esperan ”
Offer
10% off
Voice warmth
0.90
Sent
Tue · 4pm
Format
Mixed / modular
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.88 for Arumi Korean Cosmetics vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
K Beauty Routine Education
Hero headline
¡Bienvenid@ a la comunidad K-beauty de Arumi 🌸!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Descubre nuestros artículos”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
“Guías de rutinas skincare personalizadas”efficacy · unsubstantiated
“Acceso prioritario a ofertas exclusivas”ingredient · unsubstantiated
Products featured
Heartleaf Tonerbestseller
All Clean Balmbestseller
K-Beauty Makeup Collectionhero
Kujola
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