How Ashley Black built this send β a discount led email shipped as mixed / modular on Saturday at 3pm, carrying a 25% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 18.3% when it discounts).
Voice warmth 0.64 for Ashley Black vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Fascia Science
Hero headline
Happy 4th of July β Celebrate Freedom from Unhealthy Fascia
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βFor over 30 years, Ashley Black has challenged conventional thinking and pioneered fascia science.βefficacy Β· unsubstantiated
βNexcia BasiX β Your introduction to the future of fascia care.βefficacy Β· unsubstantiated
βMini Paddle β Small Tool. Powerful Results.βefficacy Β· unsubstantiated
βOriginal FasciaBlaster Tools β The products that started the fascia movement.βsocial proof Β· unsubstantiated
Products featured
Nexcia BasiX$600hero
Expansion Pax$450
Mini Paddle$50
Original FasciaBlaster Tools
Kujola
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