How Atelier Materi built this send — a welcome discount email shipped as product hero on Tuesday at 10am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.70 for Atelier Materi vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Welcome Discount
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Haute Parfumerie Discovery
Hero headline
Merci pour votre inscription — Profitez de -10% sur votre première commande
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“COMMANDER MAINTENANT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Satisfait ou remboursé — Garanti sous 14 jours”guarantee · substantiated
“Paiement en 3 fois sans frais”efficacy · substantiated
“Livraison offerte dès 100€ d'achat”efficacy · substantiated
Products featured
Cacao Porcelana Eau de Parfumhero
Kujola
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