How Aveda Online built this send — a custom hair color email shipped as editorial / long-form on Monday at 12pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aveda OnlinecampaignPreheader: “You're the only you.”
Offer
Full price
Voice warmth
0.65
Sent
Mon · 12pm
Format
Editorial / long-form
How this send compares
When Aveda Online does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.62 for Aveda Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Custom Hair Color
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
HAIR COLOR THAT EXISTS NOWHERE ELSE
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND A SALON”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
21
Multi-CTA layout
Primary destination URL
clicks.em.aveda.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Your formula is made just for you, using a nearly endless palette of customizable colors.”efficacy · unsubstantiated
“Before touching a brush, your colorist gets to know you — your likes, inspiration, and end goals.”efficacy · unsubstantiated
“100% Vegan”ingredient · substantiated
“Cruelty Free International certified”sustainability · substantiated
“Certified B Corporation”sustainability · substantiated
“Aveda offsets the carbon emissions from shipping every order for every US order shipped from Aveda.com.”sustainability · substantiated
“Plant-powered hair care rooted in nature.”ingredient · unsubstantiated
Products featured
Custom Hair Color Servicehero
Kujola
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