How Aveda Online built this send — a sun protection email shipped as product hero on Thursday at 12pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Aveda OnlinecampaignPreheader: “Plus 4 free samples on orders $95+”
Offer
Gift with purchase
Voice warmth
0.60
Sent
Thu · 12pm
Format
Product hero
How this send compares
When Aveda Online does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.62 for Aveda Online vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Sun Protection
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
WORRY LESS ABOUT YOUR HAIR
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$95
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
clicks.em.aveda.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A color-safe formula that removes salt, chlorine, and product build-up while maintaining moisture balance.”efficacy · unsubstantiated
“A water-resistant UV defense mist that helps protect hair from sun exposure and dryness.”efficacy · unsubstantiated
“Plant-powered hair care rooted in nature.”ingredient · unsubstantiated
“100% Vegan”ingredient · substantiated
“Cruelty Free International certified”sustainability · substantiated
“Certified B Corporation”sustainability · substantiated
“Aveda offsets the carbon emissions from shipping every order for every US order shipped from Aveda.com.”sustainability · unsubstantiated
Products featured
Sun Care Hair and Body Cleanserhero
Sun Care Protective Hair Veilhero
Kujola
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