How Avon built this send — a clearance / discount led email shipped as mixed / modular on Tuesday at 2am, carrying a 70% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Avoncampaign
Offer
70% off
Voice warmth
0.55
Sent
Tue · 2am
Format
Mixed / modular
How this send compares
70% off — 47.5 points deeper than the tracked set average of 22.5% (this brand averages 34.6% when it discounts).
Voice warmth 0.66 for Avon vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clearance / Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Brand Heritage / Anniversary
Hero headline
LAST CALL! Up to 70% Off Clearance
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
70% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
click.avonusaecom.com
No UTM tagging detected
Tracking domain
www.avon.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
2am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Limited-time savings on over 300 items.”efficacy · unsubstantiated
“Final sale. While supplies last.”guarantee · unsubstantiated
Products featured
Hit Pause All Over Refreshing Wipes
Anew Platinum Day Cream Broad Spectrum SPF 25
Skin So Soft Original Bonus-Size Shower Gel
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.