Let's Celebrate You! 🎂
How Avon built this send — a welcome email shipped as mixed / modular on Thursday at 3pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Avonflow
Offer
15% off
Voice warmth
0.82
Sent
Thu · 3pm
Format
Mixed / modular
How this send compares
- 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 34.6% when it discounts).
- Voice warmth 0.66 for Avon vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Birthday Reward
Hero headline
You're now a part of something beautiful
Emotional appeal
belonging
Calendar moment
Birthday
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
click.avonusaecom.com
No UTM tagging detected
Tracking domain
www.avon.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
3pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
- fmg Match Prime Face Perfector
- Skin So Soft Original Bath Oil Spray
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
08
The creative
The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.