How Avon built this send — a bundle deal email shipped as product hero on Wednesday at 9am, carrying a 67% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Avoncampaign
Offer
67% off
Voice warmth
0.65
Sent
Wed · 9am
Format
Product hero
How this send compares
67% off — 44.5 points deeper than the tracked set average of 22.5% (this brand averages 34.6% when it discounts).
Voice warmth 0.66 for Avon vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer
Hero headline
Save $80 on a 3-Pc. Summer Tote + Beauty Musts
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
67% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$10
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
click.avonusaecom.com
No UTM tagging detected
Tracking domain
www.avon.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“$120 set value”efficacy · unsubstantiated
“Save $80 on a 3-Pc. Summer Tote + Beauty Musts”efficacy · substantiated
Summer Market Tote + Isa Knox Anew Clinical Collagen Booster Firming Cream + Skin So Soft Hydroplenish Body Scrub 3-Piece Set$37hero
Skin So Soft Bug Guard Plus IR3535 Expedition Insect Repellent SPF 28
Skin So Soft Soft & Sensual Moisturizing Set
Skin So Soft Original Bath Oil Spray
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.