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Axiology/Shade Finder Quiz/email teardown

Find Your Shade in < 1 minute!

How Axiology built this send — a shade finder quiz email shipped as mixed / modular on Saturday at 12am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Axiology BeautyflowPreheader: “Take our color match quiz ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.82
Sent
Sat · 12am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.86 for Axiology vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Shade Finder Quiz
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Not sure which shade is right for you? Take our quiz.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“TAKE OUR QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
12am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Clean. Vegan. Cruelty-Free.”ingredient · unsubstantiated
  • “Join over 1k people in switching to plastic-free beauty”social proof · unsubstantiated
  • “The beauty industry creates 120 billion units of packaging waste every year.”sustainability · unsubstantiated
  • “Foundation with Reishi Mushrooms”ingredient · unsubstantiated
Products featured
  • Fungdation - Mushroom Foundation$42
  • Color Cream Multi-Stick$28bestseller
  • Tinted Dew Multi-Stick$28bestseller
  • 3-in-1 Balmie Crayon Singles$18bestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.