How Badass Beard Care built this send β a discount led email shipped as plain-text on Saturday at 4pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off β 2.5 points deeper than the tracked set average of 22.5% (this brand averages 22.9% when it discounts).
Voice warmth 0.67 for Badass Beard Care vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Secondary: Product hero
Secondary theme
New Launch
Hero headline
4th of July Sale ends soon β Up to 25% off sitewide
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Badass Beard Careβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βBadass Guarantee β Love the product. Love the scent. Love the company. Guaranteed!βguarantee Β· unsubstantiated
βEvery order receives a FREE limited-edition stickerβefficacy Β· unsubstantiated
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Kujola
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