How Badass Beard Care built this send — a new launch email shipped as product hero on Wednesday at 4pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 22.9% when it discounts).
Voice warmth 0.67 for Badass Beard Care vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Limited Edition
Hero headline
Live Now: FIRECRACKER — Smokey Gunpowder, Texas Cedarwood and Sparkling Cherry
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 5, 2001
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP FIRECRACKER”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“One batch. One scent. When it's gone, it's gone.”efficacy · unsubstantiated
“FREE STICKER with every order of Firecracker”guarantee · substantiated
“Love the product. Love the scent. Love the company. — Guaranteed!”guarantee · unsubstantiated
“Individual products are available through small batch subscription.”ingredient · substantiated
Products featured
Firecracker Starter Kit$41new
Firecracker Wash/Conditioner Kit$30new
Firecracker Full Size Kit$70new
Firecracker Beard Balmnew
Firecracker Beard Oilnew
Firecracker Beard Butternew
Chuck's Hog Wash Beard & Body Washnew
Badass Beard Conditionernew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.