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Badger/Social Proof/email teardown

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How Badger built this send β€” a social proof email shipped as mixed / modular on Sunday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BadgerflowPreheader: β€œTake 15% off these best sellers! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Sun Β· 7am
Format
Mixed / modular
How this send compares
  • 15% off β€” 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.80 for Badger vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Clean Ingredients
Hero headline
Reviews Are In
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.55
β€œWeβ€β€œYou”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œ96% Organic Ingredients, Fair Trade Certified (Aloe Vera Gel)”ingredient Β· substantiated
  • β€œ98% Organic Ingredients with Clear Zinc (Kids Mineral Sunscreen)”ingredient Β· substantiated
  • β€œVegan - Cruelty Free, Unscented & Hypoallergenic (Aloe Vera Gel)”ingredient Β· substantiated
  • β€œ"We love how much thought went into Badger Balm's gel." - Harper's Bazaar”social proof Β· substantiated
  • β€œCertified B Corporation”sustainability Β· substantiated
  • β€œ100% Solar Powered, Made in the USA, Women Owned Business”sustainability Β· substantiated
  • β€œMakers of organic body care. Family owned and operated since 1995.”social proof Β· substantiated
Products featured
  • Bug Spray (Anti-Bug Shake Spray)bestseller
  • Aloe Vera Gel (Organic After Sun Gel)bestseller
  • Sport Mineral Sunscreen Cream - SPF 40bestseller
  • Badger Balmbestseller
  • Itch Relief Stickbestseller
  • Lip Balm Gift 7-Pack - Classic Rainbowbestseller
  • Kids Mineral Sunscreen Cream - SPF 40bestseller
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.