How Bag Balm built this send — a gift with purchase email shipped as product hero on Thursday at 2pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Bag Balm does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.77 for Bag Balm vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Limited Edition
Hero headline
Free Red Star Mini Tin on All Orders
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Works Wonders on Dry Skin”efficacy · unsubstantiated
“Limited Edition”ingredient · unsubstantiated
Products featured
Red Star Mini Tinnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.