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Aimee/Discount Led/email teardown

Did you catch this? Up to 30% off site-wide

How Aimee built this send — a discount led email shipped as product hero on Friday at 5pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Bambu EarthcampaignPreheader: “Up to 30% off all orders through Sunday. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.72
Sent
Fri · 5pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 28.6% when it discounts).
  • Voice warmth 0.76 for Aimee vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
Up to 30% off starts now. Sitewide.
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$150
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
trk.send.bambuearth.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Non-Toxic Ingredients”ingredient · unsubstantiated
  • “Cruelty-Free”sustainability · unsubstantiated
  • “Bottled with Love in the USA”ingredient · unsubstantiated
Products featured
  • Blue Algae Firming Serum
  • Castor Squalane Cleansing Oil
  • Advanced Antioxidant Renewing Gel
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.