How Bask and Lather Co built this send β a new launch email shipped as product hero on Thursday at 1pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.3% when it discounts).
Voice warmth 0.85 for Bask and Lather Co vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Scalp Health
Hero headline
NEW! Scalp Therapy System β The system your scalp's been waiting for
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βAloe Vera + Mint + Slippery Elm β Soothes Scalp, Detangles, Reduces Breakage, For Scalp Balance & Hydrationβingredient Β· unsubstantiated
βAloe Vera + Mint + Babassu Oil β Restores Scalp, Softens & Detangles Hair, For Scalp Balance & Hydrationβingredient Β· unsubstantiated
βViral Best Sellersβsocial proof Β· unsubstantiated
Products featured
Scalp Soothing Pre-Shampoo$15new
Scalp Balancing Shampoonew
Scalp Restoring Conditioner$20new
Scalp Moisturizing Leave-In Treatmentnew
Kujola
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