How Bask built this send — a social proof email shipped as mixed / modular on Wednesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.8% when it discounts).
Voice warmth 0.77 for Bask vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
"THE SMELL IS BANANAS! I F***ING LOVE IT!" – Take 10% off with code [redacted]
Emotional appeal
humor
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“"The Smell Is Bananas! I F***ing Love It!" – Customer Hillary H”social proof · unsubstantiated
“No quicker drying spray sunscreen on the market”ranking · unsubstantiated
“Completely invisible”efficacy · unsubstantiated
“Hypoallergenic and great for sensitive skin”ingredient · unsubstantiated
“Non-aerosol, allows for application from any angle”efficacy · substantiated
“No chemical propellants”ingredient · substantiated
Products featured
Daily Invisible Gelnew
Non-Aerosol Spraybestseller
Sheer Moisturizing Lotion
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.