kujolaEnter app

Bask/Discount Led/email teardown

48 hours left for 10% off Bask

How Bask built this send — a discount led email shipped as product hero on Sunday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Bask SuncarecampaignPreheader: “"If Bask made a perfume, I would wear it." ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.80
Sent
Sun · 7am
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 12.8% when it discounts).
  • Voice warmth 0.77 for Bask vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
The World's Best Feeling Sunscreen
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Dermatologist Recommended — safe for sensitive skin and recommended to protect your skin from UVA and UVB rays”efficacy · unsubstantiated
  • “Aloe and antioxidants deeply hydrate your skin and enhance efficacy”ingredient · unsubstantiated
  • “Coconut and vanilla are the top notes of our beloved nostalgia-inducing scent”ingredient · substantiated
  • “Bask lasts 3 years from the manufacture date (vs. 1–2 year shelf life for most sunscreens)”efficacy · unsubstantiated
  • “Thousands of responses about what people love and hate about sunscreen led to the products you see today”social proof · unsubstantiated
  • “"I want to swim in this. If Bask made a perfume I would wear it." – Will G.”social proof · substantiated
  • “Faith Xue, Executive Beauty Director at Bustle, calls it her new favorite sunscreen”social proof · substantiated
Products featured
  • Bask Non-Aerosol Invisible Mist Sunscreen SPF 30hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.