How Bask built this send — a cashback incentive email shipped as mixed / modular on Wednesday at 4pm, carrying a $5 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bask SuncarecampaignPreheader: “Grab a Bask at any of the thousands of stores carrying us. Aisle sends $5 to your Venmo or PayPal. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$5 off
Voice warmth
0.72
Sent
Wed · 4pm
Format
Mixed / modular
How this send compares
When Bask does discount it averages 12.8% off — 9.7 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.77 for Bask vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Cashback Incentive
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Retail Availability
Hero headline
Get $5 Back on Every In-Store Bask Purchase
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$5 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Sep 22, 2026
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND A STORE NEAR YOU”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Bask is in thousands of retail locations”social proof · unsubstantiated
“A portion of every order supports the fight to end skin cancer.”sustainability · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.