How Bathing Culture built this send β a social proof email shipped as user-generated on Tuesday at 4pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off β 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.5% when it discounts).
Voice warmth 0.86 for Bathing Culture vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Belonging
Hero headline
"We're Soaked." Bathing brings people together.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.50
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βVisit the Shopβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βConsidering I feel like I'm nestled up in the mountains in a fragrant outdoor shower every time I use this soap, it's no surprise they call it Mind and Body Wash. - Glamourβsocial proof Β· substantiated
βThis oil has me feeling like a glowing goddess. It's the perfect post shower love for my dry skin. -Kelseyβsocial proof Β· unsubstantiated
βI find myself opening the jar for a whiff even when I'm not taking a bath. It smells incredible and relaxing. -Kristenβsocial proof Β· unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.