Beachwaver x @itsmekelsc / New Launch / email teardown
Welcome to the Beachwaver Fam π How Beachwaver x @itsmekelsc built this send β a new launch email shipped as mixed / modular on Wednesday at 5am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Beachwaver x @itsmekelsc flow Preheader: βHere's your 20% off code! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).Voice warmth 0.90 for Beachwaver x @itsmekelsc vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Influencer Collaboration
Hero headline
WELCOME, BESTIE! VIP 20% OFF (CODE: [redacted])
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.15
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.85
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
beachwaver.attentivemail.com
No UTM tagging detected
Tracking domain
beachwaver.attentivemail.com
ESP fingerprint Β· Attentive
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βThe rotating curler that does the work for youβ efficacy Β· unsubstantiated βprofessional hair tools and clean, salon-grade products designed for all hair types, textures, and budgetsβ ingredient Β· unsubstantiated βSeen in InStyle, PEOPLE, Harper's BAZAAR, POPSUGAR, Cosmopolitanβ social proof Β· substantiated Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Beachwaver x @itsmekelsc β All new launch emails β All % off offers β