How Beard Gains built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.70 for Beard Gains vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Premium Ingredients & Brand Heritage
Hero headline
YOU'RE IN AND IT SMELLS LIKE LEGEND
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Fail
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Founded in 2014 (we've been doing this longer than most)”ranking · unsubstantiated
“Only the most premium ingredients that nourish without the grease”ingredient · unsubstantiated
“Clean, masculine scents that leave an impression (designed to be loved by women, made for men)”efficacy · unsubstantiated
“A polished, lightweight shine without buildup”efficacy · unsubstantiated
“Customer review: balms and soaps help to soften and tame my thicket; oils helped combat dry skin”social proof · substantiated
Products featured
Beard Oilhero
Beard Balm
Beard Soap
Beard Comb
Kujola
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