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Beauty by Earth/Social Proof/email teardown

45,000+ 5-star tans (and counting)

How Beauty by Earth built this send — a social proof email shipped as user-generated on Thursday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Beauty by EarthflowPreheader: “Read this before you choose your next self tanner. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.72
Sent
Thu · 7am
Format
User-generated
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
45,000+ 5-star tans (and counting)
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “45,000+ 5-star tans (and counting)”social proof · unsubstantiated
  • “26,000+ Reviews on Self Tanner Body Lotion”social proof · unsubstantiated
  • “1,700+ Reviews on Face Wash”social proof · unsubstantiated
  • “2,000+ Reviews on Facial Oil”social proof · unsubstantiated
  • “500+ Reviews on Eye Cream”social proof · unsubstantiated
  • “Obsessively clean ingredients — no parabens, sulfates, dyes, or synthetic fragrance”ingredient · unsubstantiated
  • “Plastic-neutral promise — we fund plastic cleanup to offset the plastic we use”sustainability · unsubstantiated
  • “Formulated in the USA under high quality standards”efficacy · unsubstantiated
  • “Certified cruelty-free — Leaping Bunny approved”ingredient · substantiated
  • “60-Day Happiness Guarantee — love it or we'll make it right”guarantee · substantiated
  • “As seen in The New York Times, Oprah Daily, ELLE, InStyle, Refinery29, Good Housekeeping, TODAY, Byrdie”ranking · substantiated
Products featured
  • Self Tanner Tanning Lotionbestseller
  • Face Wash Cleansing Gelbestseller
  • Glowing & Radiant Luxury Face Oilbestseller
  • Coffee Bean Eye Creambestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.