How Beauty by Earth built this send — a bogo email shipped as product hero on Monday at 12am, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Beauty by Earth does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bogo
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
Hurry! These products are selling fast!
Emotional appeal
fear of missing out
Calendar moment
Back To School
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GRAB YOURS NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Dermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.”efficacy · unsubstantiated
“USA Made (Shower Steamers)”ingredient · substantiated
“These products are selling fast!”social proof · unsubstantiated
Products featured
Hyaluronic Acid Trio Bundlebestseller
Mineral Sunscreen Duo SPF 50bestseller
Sunkissed Bundlebestseller
Shower Steamers Bundlebestseller
Makeup Remover$16
Foaming Face Wash$22
Natural Deodorant$15
Facial Scrub$22
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.