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Beauty by Earth/Bestseller Social Proof/email teardown

Our #1 sellers during the sale

How Beauty by Earth built this send — a bestseller social proof email shipped as mixed / modular on Thursday at 12am, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Beauty by EarthcampaignPreheader: “[redacted] free — but these won't last. Sale ends June 27. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
BOGO
Voice warmth
0.65
Sent
Thu · 12am
Format
Mixed / modular
How this send compares
  • When Beauty by Earth does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bestseller Social Proof
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bogo / Limited Time Offer
Hero headline
Here's what's moving FASTEST
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Wed, Jun 27, 2001
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“GRAB YOURS”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Dermatologist Tested. Safe for Skin. Buildable Sunless Tanning Lotion. Clean Ingredients. Dye Free.”ingredient · unsubstantiated
  • “Full-body glow, no streaks”efficacy · unsubstantiated
  • “Best Seller!”social proof · unsubstantiated
  • “Dermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.”ingredient · unsubstantiated
Products featured
  • Self Tanner Tanning Lotionbestseller
  • Self Tanner Mousse
  • Barrier Protection Mineral Sunscreen SPF 50
  • Makeup Remover$16
  • Foaming Face Wash$22
  • Natural Deodorant$15
  • Exfoliating Facial Scrub$22
  • Organic Peppermint Lip Balm$11
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.