How Beauty by Earth built this send β a bogo sale email shipped as product hero on Saturday at 10pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Beauty by Earth does discount it averages 15.0% off β 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Bogo Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Essentials
Hero headline
Your summer essentials are waiting
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP ALLβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Saturday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βDermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.βefficacy Β· unsubstantiated
βGet 1% back on every order β plus early access and exclusive perks (Glow Insiders loyalty program)βguarantee Β· substantiated
Products featured
Self Tanner Lotion Ultimate Bundlehero
Mineral Sunscreen Duo SPF 50
Relax & Recharge Bundle
Makeup Remover$16
Foaming Face Wash$22
Natural Deodorant$15
Facial Scrub$22
Lip Balm$11
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