How Beauty by Earth built this send — a bogo extended email shipped as countdown / urgency on Saturday at 11pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Beauty by Earth does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bogo Extended
Creative format
Countdown / urgency
Secondary: Product hero
Secondary theme
Urgency Last Chance
Hero headline
EXTENDED 2 Hours Only
Emotional appeal
fear of missing out
Calendar moment
Back To School
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BEFORE IT'S GONE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Saturday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get a FREE Hand Sanitizer (6 oz) and a Face Mask when you spend $50”guarantee · unsubstantiated
Products featured
Makeup Remover$16
Foaming Face Wash$22
Natural Deodorant$15
Facial Scrub$22
Lip Balm$11
Facial Toner$18
Moisturizer$22
Shaving Soap Bar$11
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.