How Beauty by Earth built this send โ a clean ingredients email shipped as mixed / modular on Tuesday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Beauty by Earth
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP WITH 15% OFFโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โWe make obsessively natural beauty feel easy.โingredient ยท unsubstantiated
โSave 15% with Autoshipโguarantee ยท unsubstantiated
โGet 1% cash back. No tiers. No complicated rules.โguarantee ยท substantiated
Products featured
Self Tanner Body Lotionbestseller
Face Wash Gelbestseller
Glowing & Radiant Facial Oilbestseller
Coffee Bean Eye Creambestseller
Kujola
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