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Beauty by Earth/Bogo Promotion/email teardown

Your 4th of July glow starts here

How Beauty by Earth built this send — a bogo promotion email shipped as product hero on Monday at 10pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Beauty by EarthcampaignPreheader: “Buy 2, get 1 free — through July 5. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
BOGO
Voice warmth
0.65
Sent
Mon · 10pm
Format
Product hero
How this send compares
  • When Beauty by Earth does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.72 for Beauty by Earth vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bogo Promotion
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skin
Hero headline
Everything you need for summer skin
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 5, 2001
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP ALL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Monday
Local hour
10pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Dermatologist Tested. Safe for Sensitive Skin. Family & Reef Friendly. Water Resistant 80 Minutes.”efficacy · unsubstantiated
  • “Clean Ingredients, Dye Free”ingredient · unsubstantiated
Products featured
  • Self Tanner Lotion Ultimate Bundlehero
  • Mineral Sunscreen Duo SPF 50
  • Relax & Recharge Bundle
  • Makeup Remover$16
  • Foaming Face Wash$22
  • Natural Deodorant$15
  • Facial Scrub$22
  • Lip Balm$11
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.