How BEAUTY PIE built this send — a discount-led email shipped as mixed / modular on Sunday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BEAUTY PIEflow
Offer
15% off
Voice warmth
0.75
Sent
Sun · 6am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.72 for BEAUTY PIE vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount-led
Price and promotion are the main message.
Creative format
Mixed / modular
Secondary: Plain-text
Secondary theme
New launch
New product drops, restocks, and launch moments.
Hero headline
15% off your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$60
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“START SHOPPING”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
links.beautypie.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Shop at our very best, insider prices”efficacy · unsubstantiated
Products featured
YouthBoost Primer/Serum (tube)
Triple Hyaluronic Acid Face Serum
Super Healthy Skin Deluxe Body Moisture Crème
360° Radiance Concentrate Oil
Lip Gloss/Balm
Bronzing/Tanning Powder
Kujola
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