How BEAUTY PIE built this send — a member favourites / bestsellers email shipped as mixed / modular on Tuesday at 11am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: BEAUTY PIEcampaign
Offer
Free shipping
Voice warmth
0.75
Sent
Tue · 11am
Format
Mixed / modular
How this send compares
When BEAUTY PIE does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for BEAUTY PIE vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Member Favourites / Bestsellers
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Meet our members' favourites ✨
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$45
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BEAUTY PIE+ MEMBER FAVOURITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
links.beautypie.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“87% agreed skin is more glowing”efficacy · substantiated
Super Healthy Skin Nourishing Body Scrubbestseller
Shine Up Lip Balm Hello Petalbestseller
Wrap Star Tubing Mascarabestseller
Supercheek Cream Blush Fresh Facedbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.