How BeautyStat built this send — a discount led email shipped as plain-text on Sunday at 1pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 40.0% when it discounts).
Voice warmth 0.64 for BeautyStat vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
A few skincare tips after the 4th
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop 40% OFF Sitewide”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“helps skin look brighter and more even again, fast”efficacy · unsubstantiated
“works replenishing moisture that the sun and travel strip away”efficacy · unsubstantiated
“exactly what dehydrated skin needs to recover and feel like itself again”efficacy · unsubstantiated
Products featured
Universal C Skin Refiner 50ml
Triple-Plump Coconut Milk Serum
Universal Pro-Bio Moisture Boost Cream
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.