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BeautyStat/Discount Led/email teardown

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How BeautyStat built this send — a discount led email shipped as product hero on Friday at 1pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BeautyStatcampaignPreheader: “Let freedom glow ✨ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
40% off
Voice warmth
0.65
Sent
Fri · 1pm
Format
Product hero
How this send compares
  • 40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 40.0% when it discounts).
  • Voice warmth 0.64 for BeautyStat vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Stars, Stripes & Seriously Glowing Skin
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinically proven, high-potency formulas”efficacy · unsubstantiated
  • “Patented, potent, proven skincare”efficacy · unsubstantiated
  • “Founded by Cosmetic Chemist Ron Robinson”ingredient · substantiated
  • “Chemist-founded, expert-backed skincare”efficacy · unsubstantiated
  • “Luxury results, made accessible”efficacy · unsubstantiated
Products featured
  • Universal C Skin Refiner 50ml Duo$82hero
  • Perfect Nude Lip Duo$18
  • Universal C Eye Perfector$31
  • Universal Triple Action Daily Peel$45
  • Barrier Repair Bundle$50
  • Healthy Skin 4-Step Essentials$87
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.