How Bellavita Luxury built this send — a bundle deal email shipped as product hero on Friday at 5pm, carrying a 92% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
92% off — 69.5 points deeper than the tracked set average of 22.5% (this brand averages 92.0% when it discounts).
Voice warmth 0.58 for Bellavita Luxury vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Free Shipping
Hero headline
FREEDOM DAY SALE – Buy Any 3 @$51.99
Emotional appeal
fear of missing out
Calendar moment
Independence Day
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
92% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“3 Premium Fragrances for $51.99”efficacy · unsubstantiated
“Free Shipping on All Orders”guarantee · unsubstantiated
Products featured
Honey Oud
White Oud
Date Woman
CEO Man
G.O.A.T. Man
Men Perfume Set
Women Perfume Set
Kujola
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