How Bend Soap Co. built this send β a founder story / clean ingredients email shipped as editorial / long-form on Wednesday at 7am, carrying a $7 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Bend Soap Co.flowPreheader: βWe found out the hard way what was hiding in βgentleβ soap. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Offer
$7 off
Voice warmth
0.88
Sent
Wed Β· 7am
Format
Editorial / long-form
How this send compares
Voice warmth 0.83 for Bend Soap Co. vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Founder Story / Clean Ingredients
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
New Customer Welcome Offer
Hero headline
We didn't set out to start a soap company.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$7 off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$40
Urgency
Deadline-led
Expires Tue, Jul 3, 2001
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
βWeββYouβ
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βBEST SELLERSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βGoat milk healed our son's eczema in two weeksβefficacy Β· unsubstantiated
βMade with goat milk, coconut oil, olive oil, and sustainable palm oilβingredient Β· substantiated
β98% (visible in email)βsocial proof Β· unsubstantiated
Products featured
Oatmeal & Honey Goat Milk Soap$6
Unscented Goat Milk Soap$6
All Shield Goat Milk Soap$6
Kujola
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