Bend Soap Co./Clean Ingredients/email teardown

Your Welcome Gift is Ready πŸπŸ’›

How Bend Soap Co. built this send β€” a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a $7 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Bend Soap Co.flowPreheader: β€œNo toxins. No fluff. Just pure, skin-loving ingredients. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
$7 off
Voice warmth
0.88
Sent
Tue Β· 7am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.83 for Bend Soap Co. vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Founder Story / Eczema Relief
Hero headline
Your Welcome Gift is Ready πŸπŸ’›
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$7 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$40
Urgency
Deadline-led
Expires Tue, Jul 3, 2001
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.72
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œNo toxins. No fluff. Just pure, skin-loving ingredients.”ingredient Β· unsubstantiated
  • β€œAll-natural products have helped thousands of people ditch the burning, itching, and drying.”efficacy Β· unsubstantiated
  • β€œOatmeal & Honey β€” Eczema Relief & Emollient”efficacy Β· unsubstantiated
  • β€œUnscented β€” Pure & Gentle for Sensitive Skin”efficacy Β· unsubstantiated
  • β€œAll Shield β€” Antibacterial & Disinfecting”efficacy Β· unsubstantiated
  • β€œ98% (visible in email pricing/codes context)”social proof Β· unsubstantiated
Products featured
  • Oatmeal & Honey Goat Milk Soap$6
  • Unscented Goat Milk Soap$6
  • All Shield Goat Milk Soap$6
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.