How Bésame Cosmetics built this send — a heritage & clean formulation email shipped as editorial / long-form on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.71 for Bésame Cosmetics vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Heritage & Clean Formulation
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Welcome to Bésame — 10% OFF Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Mineral Oil Free”ingredient · substantiated
“Paraben Free”ingredient · substantiated
“Not Tested on Animals”sustainability · substantiated
“Gluten Free”ingredient · substantiated
“Fragrance Free”ingredient · substantiated
“Clean formulations, small batch production”ingredient · unsubstantiated
“Cult following”social proof · unsubstantiated
Products featured
Bésame Lipstickhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.