Grab These Bethenny-Approved Prime Day Deals Before They’re Gone 👀
How Bethenny Frankel built this send — a influencer curated deals email shipped as mixed / modular on Tuesday at 10pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.74 for Bethenny Frankel vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Influencer Curated Deals
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
The Prime Day Deals Actually Worth Shopping
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the List”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Products Bethenny has talked about, recommended, repurchased, obsessed over, and uses every single day”social proof · unsubstantiated
“Skincare that delivers and makeup that earns its hype”efficacy · unsubstantiated
Products featured
Elemis Pro-Collagen Cleansing Balm$36hero
Bose QuietComfort Headphones$179
Bissell Little Green Carpet Cleaner$95
Shark FlexStyle$199
L'Oreal Paris Lumi Glotion$12
Suuksess One Piece$33
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.