How Bethenny Frankel built this send β a routine education email shipped as editorial / long-form on Thursday at 9pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Bethenny Frankel does discount it averages 50.0% off β 27.4 points deeper than the set average of 22.6%. This send itself carries no offer.
Voice warmth 0.75 for Bethenny Frankel vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Influencer Picks
Hero headline
B's Idiot-Proof Makeup Routine
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop The Full Routineβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βThe same shade on your cheeks and lips makes you look perfectly sunkissed.βefficacy Β· unsubstantiated
βThe double tip fills gaps with little hair-like strokes so you literally can't mess it up.βefficacy Β· unsubstantiated
βIt's makeup, skincare, and SPF all in one.βingredient Β· substantiated
βYou don't need a brush. Just tap it in with your fingers and go.βefficacy Β· unsubstantiated
βB says it's better than Chanel & you don't have to spend ten minutes blending this one out.βranking Β· unsubstantiated
Products featured
Bare Minerals Dew In One Cheek & Lip Stick
L'Oreal Paris Faux Brow
Bethenny's Custom Pro Lash Starter Kithero
Ilia Sun Serum Mineral Sunscreen SPF 50
Tower 28 Swipe Serum Concealer
NO7 Soft Glow Cream Bronzer
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.