We found a supplement that actually relaxes you...
How Bethenny Frankel built this send — a curated picks email shipped as editorial / long-form on Monday at 10pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Bethenny Frankel does discount it averages 50.0% off — 27.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.74 for Bethenny Frankel vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Curated Picks
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Sale Alert
Hero headline
Everything We Added To Cart This Week
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP EVERYTHING HERE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Took one of these not expecting much, & couldn't believe how relaxed we felt.”efficacy · unsubstantiated
“A peptide lip treatment that actually makes lips look fuller.”efficacy · unsubstantiated
“Supports healthy GLP-1 levels and helps curb cravings.”efficacy · unsubstantiated
“It regulates temperature and tracks your sleep—all automatically.”efficacy · unsubstantiated
Products featured
Agent Nateur Daily Calming Supplementhero
West Elm Pool Scene Beach Towel
Electric Picks 2 for $80 Sale (bracelet & earrings)$80
Arrae MB-1 Max
Oh Pretty Floral Corset Midi Dress
Zon Watermelon Cutter
Aritzia Homestretch Ribbed Tank
Superpower Health Biomarker Testing
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.