How C.O. Bigelow Apothecaries built this send — a discount led email shipped as mixed / modular on Wednesday at 6am, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When C.O. Bigelow Apothecaries does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for C.O. Bigelow Apothecaries vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
Don't Miss This Deal
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$25
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP OUR FAVORITES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“C.O. Bigelow has become one of my favorite body care companies. —Brandi”social proof · unsubstantiated
“This cologne is the best ever! I hope that C.O. Bigelow doesn't stop making this product. —Troy”social proof · unsubstantiated
“So good! I only use C.O. Bigelow lip products! —Tina”social proof · unsubstantiated
“Softening, soothing, amazing!!! This is pure magic. For all skin types. Glorious!!”social proof · unsubstantiated
Products featured
Amber Body Lotion
Amber Hand Cream
No. 04 Deluxe Gentle Cleanser
Purifying Cleansing Mask
Kujola
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