How C.O. Bigelow Apothecaries built this send — a discount led email shipped as product hero on Sunday at 2pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 30.0% when it discounts).
Voice warmth 0.68 for C.O. Bigelow Apothecaries vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Urgency
Hero headline
Gone in a FLASH
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$100
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Aloe-Infused Hand Washes”ingredient · unsubstantiated
Products featured
Aqua Mellis Candle
West Village Rose (W. Villa Rosa) Candle
Musk (Moschus) Candle
Vetiver Body Wash & Body Lotion
Bergamot Body Lotion & Body Wash Set
Amber Body Wash & Body Lotion
Aqua Mellis Hand Wash No. 2001
Bergamot Hand Wash No. 2002
Kujola
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