How C.O. Bigelow Apothecaries built this send — a summer fragrance email shipped as product hero on Tuesday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When C.O. Bigelow Apothecaries does discount it averages 30.0% off — 7.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.68 for C.O. Bigelow Apothecaries vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Fragrance
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Arrivals
Hero headline
The Season's Defining Scents
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR SUMMER SCENT”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
32
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“From cult classics to new arrivals, we've got you covered.”social proof · unsubstantiated
Products featured
19-69 Miami Blue Eau de Parfum
Juliette Has a Gun Lust For Sun Eau de Parfum
Vilhelm Parfumerie Mango Skin
C.O. Bigelow Lemon Body Cream No. 005
Touchland Mango Mojo Power Essence Hydrating Body & Hair Mistnew
Homecourt Cocomoi Body Mist
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.