How Billion Dollar Beauty built this send โ a welcome & brand story email shipped as mixed / modular on Wednesday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 21.3% when it discounts).
Voice warmth 0.80 for Billion Dollar Beauty vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome & Brand Story
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
New Customer Discount
Hero headline
Your Glow-Up Starts Here
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โShop With 20% Off Todayโ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โEvery product is 100% cruelty-free and vegan.โingredient ยท substantiated
โOur formulas are packed with skin-loving ingredients that improve your skin over time, not just sit on top of it.โefficacy ยท unsubstantiated
โOur signature Universal Brow Pencil and patented Brow Buddyยฎ tool have revolutionized how millions achieve perfectly shaped, natural-looking brows without the salon visit.โefficacy ยท unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.