How Bioelements built this send — a discount led email shipped as editorial / long-form on Sunday at 3pm, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 24.7% when it discounts).
Voice warmth 0.69 for Bioelements vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
25% off all eye formulas
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jun 29, 2025
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW — 25% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“firms and brightens with triple sourced 10% vitamin C”ingredient · unsubstantiated
“targets puffiness and improves the look of fine lines”efficacy · unsubstantiated
“moisturizes and nourishes thin, fragile skin while you sleep”efficacy · unsubstantiated
“the eye area has the thinnest skin on your face”efficacy · unsubstantiated
Products featured
VC10 Eye Bright Contourhero
Multi-Task Eye Cremehero
Sleepwear for Eyeshero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.