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Biolane/Gentle Baby Care/email teardown

Découvrez nos best-sellers pour la peau de bébé

How Biolane built this send — a gentle baby care email shipped as mixed / modular on Sunday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BiolaneflowPreheader: “Profitez de -10 % sur tous les produits ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.85
Sent
Sun · 6am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.81 for Biolane vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gentle Baby Care
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Accompagner les parents avec des produits fiables et efficaces
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Je choisis mes soins Biolane”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “97% d'origine naturelle (Gel lavant & Eau Pure H2O)”ingredient · substantiated
  • “99% d'origine naturelle (Liniment Oléo-Calcaire)”ingredient · substantiated
  • “98% ingrédients d'origine naturelle en moyenne”ingredient · substantiated
  • “Fabriqué en France”sustainability · substantiated
  • “Testé sous contrôle dermatologique”efficacy · unsubstantiated
  • “Depuis plus de 50 ans, nous accompagnons les parents”social proof · substantiated
  • “Approuvé par les maternités”social proof · unsubstantiated
Products featured
  • Gel lavant corps & cheveux 2 en 1$8bestseller
  • Eau Pure H2O$6bestseller
  • Liniment Oléo-Calcaire$5bestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.