How Biolane built this send — a welcome & brand introduction email shipped as mixed / modular on Tuesday at 10am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.81 for Biolane vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome & Brand Introduction
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients / Safe For Babies
Hero headline
Bienvenue avec Biolane — -10% sur tout notre site avec le code [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Découvrir les essentiels Biolane”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“98% d'ingrédients d'origine naturelle en moyenne”ingredient · unsubstantiated
“100/100 Yuka en moyenne”ranking · substantiated
“Fabriqué en France”ingredient · unsubstantiated
“Formules douceur”efficacy · unsubstantiated
“Sans ajout de substance irritante ou toxique”ingredient · unsubstantiated
“Depuis plus de 50 ans, notre priorité reste inchangée : concevoir des produits spécialement adaptés aux besoins des bébés”social proof · unsubstantiated
Products featured
Hygiène & Soin (gamme bain et toilette)hero
Couches Biolane
Sucettes Biolane
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.