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Biolane/New Launch/email teardown

On avait hâte de vous annoncer ça...

How Biolane built this send — a new launch email shipped as product hero on Sunday at 1pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: BiolanecampaignPreheader: “Nouveau : l'abonnement hygiène + 3 mois offerts pour les nouveaux abonnés couches ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Sun · 1pm
Format
Product hero
How this send compares
  • When Biolane does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.81 for Biolane vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Subscription
Hero headline
Découvrez l'abonnement hygiène
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“En savoir +”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “3 mois offerts pour tout nouvel abonnement couches”guarantee · unsubstantiated
Products featured
  • Abonnement Hygiène – Option 1 (Cotons Pads)new
  • Abonnement Hygiène – Option 2 (Eau pure H2O)new
  • Abonnement Hygiène – Option 3 (Liniment oléo-calcaire)new
  • Abonnement Hygiène – Option 4 (Cotons Pads multi)new
  • Abonnement Couches
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.